HORECA Oman 2026: A Practical Booth Lead Capture Checklist

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Before the show: agree on the visitor’s next step

• Choose one clear, current catalog for the products you will show instead of sending every file to every visitor.
• Keep the visitor QR form short. Collect only necessary contact details and explain the purpose and follow-up consent.
• Test the link on two phones. Check that visitors can submit and that your team knows where to review requests.
• Assign an owner for quotation requests and catalog sharing. Prepare a fallback note-taking method for poor connectivity.

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At the booth: capture the need, not just a phone number

• Ask which product category matters: food, beverages, equipment or supply for hotels and restaurants.
• Record the actual request: catalog, sample, appointment or quotation. Not every conversation is an urgent buying opportunity.
• After scanning a business card, review the name, company, phone and email before confirming save. Extraction can make mistakes.
• Add a short note and an agreed follow-up date. Avoid unnecessary data and never share one visitor’s details with another.

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After the conversation: make follow-up specific

• Review requests with your team at the end of the day. Prioritize visitors who requested a quotation or a clear next step.
• Send only the agreed information through the visitor’s chosen channel. Opening a WhatsApp link does not automatically send a message.
• Record replies and the next action. Respect requests to stop. Do not turn an exhibitor directory into a bulk messaging list.

Message example for a visitor who requested a catalog

Hello [Name], it was good to meet you at HORECA Oman. As requested, here is our [product category] catalog: [link]. Would you like a quotation for a specific product? If you prefer no further contact, please let us know and we will stop.

Edit, review and send manually after consent. This is a template, not an automated message.